The Gypset | June 25, 2026

★ HOLIDAY HOURS | We will be closed JULY 3. Please plan accordingly. ★

A NOTE FROM ALEXI CASHEN, CEO

The Great Wine Reset: Demand Didn’t Die. It Moved.

While retail data charts the decline, container bookings tell a different story — and we're watching.

Even though the media headlines warn of decline, Elysia & Co’s container pipeline just hit a 4-year high — a clear sign that demand is shifting, not ending.If you’re still planning 2026 as if the market is in retreat, you’re already behind the containers that have left the port.Say what you will about consumption behavior, but our container bookings show the early signs of demand because bookings precede sales by a full season. This surge isn't noise — it's action after years of hesitation, and it may be the most genuine, broad-based demand signal the wine import industry has produced in half a decade.

Many industry metrics lean on retail scanner data and domestic winery revenue, which weights the analysis toward the $15-$25/bottle segment. That happens to be the part of the market struggling most right now.

`Staring at the weakest signal and calling it the whole story is how forecasts go wrong. Elysia's importers operate largely outside this band.`

Read the full article here

importation

We run point on every move — purchase orders, carrier management, customs clearance, and drayage from winery to warehouse.

distribution

Zero to 50 states without the headcount. Brand registrations, price posting, tax filing, and last-mile delivery across all 50 states.

retail

Modern buyers pull the wines their customers want. We source hard-to-find bottles and move demand-driven inventory fast.

One Conversation Covers All Three

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**Be Prepared**
Summer holidays are around the corner, please indicate any known winery closures when submitting POs for consolidation.
**Head’s Up**
Peak Season Surcharges are in effect for departures as of July 1 from the Mediterranean to all US ports.

A TWIST OF NEWS

TARIFFS & TRADE POLICY

Your IEEPA Refund Is Coming. Here's Where Things Stand The Court of International Trade just gave importers the clearest update yet on IEEPA refunds — and the headline is good: everyone in that courtroom agrees you're entitled to your money back. CBP has already transmitted $23 billion to Treasury, with two more phases rolling out through July. Read what you need to know on our blog here. ‍(SOURCE: OUR BLOG)

TARIFFS & TRADE POLICY

French Wine Tariffs: Worth Watching, But Let's Not Panic Section 301 gives this week's 100% French wine threat more legal footing than anything since 2019 — so yes, pay attention. But importers who held steady through prior scares came out ahead. Stay the course. Read the full article her e (SOURCE: WINE-SEARCHER.COM)

MARKET INTELLIGENCE

Gen Z Isn't Quitting Alcohol — They're Rewriting the Rules of How It's Consumed A new survey of Gen Z drinkers shows the real story isn't abstinence — it's relocation and reformatting. For suppliers and brand teams, the implication is concrete: the occasion, the format, and the channel have all moved — and portfolio strategy needs to follow. Read the full article ‍(SOURCE: ATTEST)

MARKET INTELLIGENCE

The Best Bars of 2026 Look Like Your Dad's 1970s Basement Sex on the Beach is back. Groups of 30-somethings are ordering espresso martinis. Brand hype and flash is being pushed aside to favor authenticity and purpose. Underneath the vibes, RTDs now command 12.5% of all US beverage alcohol sales and NA hit $925M. But the real signal for suppliers is cultural: authenticity and a sense of play are winning, and premium-for-premium's-sake is losing. Read the full article (SOURCE: DISTILLER MAGAZINE)